In the rush of the day-to-day, too often the most important strategic decisions don't get the purposeful exploration they so require. Let us surmount your strategic challenges with energy, creativity, and discipline.
WHO WE AREKatie Olivey (f/k/a Connolly), founder and principal of Katie Olivey & Associates, has over two decades of experience spanning consumer marketing, strategic planning, innovation, consumer insights, and sales. Katie and an established network of associates deliver specialized expertise across marketing, research, and creative disciplines to meet a wide range of development needs. Our clients include Fortune 100 companies and leaders in consumer products, retail, private equity, state government, and higher education.
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WHAT WE DOWe understand what you're facing. A revolving door of meetings and conference calls. Last-minute presentations and conflicting priorities. Emails, fire drills, and no time to think... at least not before 6:00pm. Sound familiar? We've been there. Our strategic consulting services are your behind-the-scenes weapon to address your strategic challenges and create tangible, actionable outcomes that focus, inspire, and empower your team.
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WHAT WE BELIEVEWe believe that brilliant marketing strategy is born out of the right blend of science and art. The science of smart consumer research provides a foundation of facts to dig beneath the surface of consumer opinions to understand the real needs and unmet needs, raw perceptions, and decision motivators. The art is in the translation of those facts to a strategic framework and ultimately, creative direction, that will inspire brand marketing that drives breakthrough results.
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