STRATEGIC MARKETING SERVICES

Our services span creation of clarity on the fuzzy front end to strategic oversight of executional excellence, from brand standards to customized marketing plans and robust performance measurement. Katie and her experienced team of consumer and creative experts are prepared to meet a wide range of strategic marketing needs:

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OPPORTUNITY ASSESSMENT

Situation Analysis
Consumer/Customer Assessment
Marketplace Audit and Trend Analysis
Online Discoverability Audits
Industry Interviews
Category and Competitive Assessment
Internal Evaluation
Basis of Interest​

TARGET MARKET & CONSUMER UNDERSTANDING

Brand Equity Measurement
Consumer/Customer Observation
​Qualitative Assessment
Custom Quantitative Consumer/Customer Research
Need State and Consumer/Customer Segmentation
“Kindling Method” Benefit Bundle Development
Insight to Action Translation

STRATEGY DEVELOPMENT & IMPLEMENTATION

Strategy Development Workshops
Strategic Vision Creation  (Brands/Products & Companies/Teams)

• Positioning/Mission Statement
• Strategic Plan Identification
• Key Imperative Definition
• Organizational Impact

Brand Strategy Stewardship
Team Ownership/Accountability and Performance

PROPOSITION DEVELOPMENT

Brand Identity Development
Marketing Planning
Cooperative Marketing/Advertising Programs
​Smart Select MarketingTM Customized Plans for CoOp Partners
Media Strategy & Planning
Campaign Execution & Analytics
Performance/ROI Measurement