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KATIE OLIVEY & ASSOCIATES | EXPERTS IN THE ART & SCIENCE OF BRILLIANT MARKETING
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  • ABOUT US
    • KATIE OLIVEY
    • CELIA GARCIA
    • SHELBY GEORGE
    • AMANDA CROCKER
    • CHRISTI RIGBY
    • KAY BLACKBURN
  • Clients
    • What Our Clients Say
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  • Home
  • Services
  • ABOUT US
    • KATIE OLIVEY
    • CELIA GARCIA
    • SHELBY GEORGE
    • AMANDA CROCKER
    • CHRISTI RIGBY
    • KAY BLACKBURN
  • Clients
    • What Our Clients Say
  • Contacts

STRATEGIC CONSULTING SERVICES

When you're stretched too thin and can't seem to get in that critical "think time" on your next big strategic challenge, turn to Katie Olivey & Associates. Our services span creation of clarity on the fuzzy front end to strategic oversight of executional excellence. Katie and her experienced network of consumer and creative experts are prepared to meet a wide range of development needs.

OPPORTUNITY ASSESSMENT

Situation Analysis
Consumer/Customer Assessment
Marketplace Audit and Trend Analysis
Industry Interviews
Category and Competitive Assessment
Internal Evaluation
Basis of Interest​

TARGET MARKET & CONSUMER UNDERSTANDING

Brand Equity Measurement
Consumer/Customer Observation
​Qualitative Assessment
Custom Quantitative Consumer/Customer Research
Need State and Consumer/Customer Segmentation
“Kindling Method” Benefit Bundle Development
Insight to Action Translation

STRATEGY DEVELOPMENT & IMPLEMENTATION

Strategy Development Workshops
Strategic Vision Creation  (Brands/Products & Companies/Teams)
  • Positioning/Mission Statement
  • Strategic Plan Identification
  • Key Imperative Definition
  • Organizational Impact
Brand Strategy Stewardship
Team Ownership/Accountability and Performance

PROPOSITION DEVELOPMENT

Brand Identity Development
Ideation Workshops
Innovation Agenda Development & Prioritization
Concept Writing
New Product Development
Marketing Planning
Cooperative Marketing/Advertising Programs
Media Strategy & Planning
Campaign Execution & Analytics
Performance/ROI Measurement

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