STRATEGIC CONSULTING SERVICES
When you're stretched too thin and can't seem to get in that critical "think time" on your next big strategic challenge, turn to Katie Olivey & Associates. Our services span creation of clarity on the fuzzy front end to strategic oversight of executional excellence. Katie and her experienced network of consumer and creative experts are prepared to meet a wide range of development needs.
OPPORTUNITY ASSESSMENTSituation Analysis
Consumer/Customer Assessment Marketplace Audit and Trend Analysis Industry Interviews Category and Competitive Assessment Internal Evaluation Basis of Interest |
TARGET MARKET & CONSUMER UNDERSTANDINGBrand Equity Measurement
Consumer/Customer Observation Qualitative Assessment Custom Quantitative Consumer/Customer Research Need State and Consumer/Customer Segmentation “Kindling Method” Benefit Bundle Development Insight to Action Translation |
STRATEGY DEVELOPMENT & IMPLEMENTATIONStrategy Development Workshops
Strategic Vision Creation (Brands/Products & Companies/Teams)
Team Ownership/Accountability and Performance |
PROPOSITION DEVELOPMENTBrand Identity Development
Ideation Workshops Innovation Agenda Development & Prioritization Concept Writing New Product Development Marketing Planning Cooperative Marketing/Advertising Programs Media Strategy & Planning Campaign Execution & Analytics Performance/ROI Measurement |