In the rush of the day-to-day, too often the most important strategic decisions don't get the purposeful exploration they so require. Let us surmount your strategic challenges with energy, creativity, and discipline.
WHO WE AREKatie Olivey (f/k/a Connolly), founder and principal of Katie Olivey & Associates, has over two decades of experience spanning consumer marketing, strategic planning, innovation, consumer insights, and sales. Katie and an established network of associates deliver specialized expertise across marketing, research, and creative disciplines to meet a wide range of development needs. Our clients include Fortune 100 companies and leaders in consumer products, retail, private equity, government, higher education, and tourism and hospitality.
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WHAT WE DOWe specialize in creating clarity in the chaos. We know what it's like: Schedule overload and no time to think... at least not before 6:00pm. We've been there. Our array of strategic marketing services are your behind-the-scenes weapon to address your strategic challenges, create actionable outcomes that focus and inspire your team, and drive measurable impact. For slaying the complexity of cooperative marketing across multiple partners, our unique Smart Select Marketing TM approach addresses diverse needs with data-driven, customized plans while maintaining strong brand standards.
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WHAT WE BELIEVEWe believe that brilliant marketing strategy is born out of the right blend of science and art. The science of smart consumer research and data analytics provides a foundation of facts to dig beneath the surface of consumer opinions to understand the real needs and unmet needs, raw perceptions, and decision motivators. The art is in the translation of those facts to a strategic framework, creative direction, and inspired marketing plan to connect with consumers and drive breakthrough results.
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